Design Strategy is a powerful tool and I use it for good.

RHEA 

ALEXANDER

About

I’m an innovation strategist, educator, and entrepreneur with expertise in interdisciplinary design and social impact. I’ve spent over 20 years in the lifestyle design and economic development sectors through DIGS, my sustainable lifestyle brand turned into a strategic design firm.

 

My passion for positive change and transformational work led me into academia to teach the changemakers of tomorrow, by joining the esteemed faculty of Parsons the School of Design as an Assistant Professor and the Co-director of the graduate program in Strategic Design and Management.


An entrepreneur at heart, I founded Parsons Entrepreneurs Lab, the first design-driven incubator and research lab for Parsons. I’m also an advisor to promising startups and I believe that human-centered design rooted in business rationale is the key to innovative and sustainable growth so I teach this practice to my students, to startups, as well as to my clients.

"I’m on a mission for happiness and positive impact through creative problem-solving. I see life as a sandbox and I'm constantly at play, digging for life’s buried treasures."
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APPROACH

Approach

I’m motivated by doing good and bringing people together to produce a positive impact. Curious, collaborative and observant, I use a holistic system thinking approach, balancing human-centered design and experimentation, with business rationale. This yields innovative solutions that are adoptable, memorable and sustainable both as a business and within the environment.

This creative problem-solving approach for business brings all stakeholders together to interact and co-create solutions across platforms and realms, from the virtual, the digital to the physical.

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