DIGS is a strategic design firm with a multidisciplinary team creating experiences that connect people and product to places.
I founded Duchamp’s Irreverent Guiding Spirit, Inc. (better known by its trademark DIGS) in NYC’s Soho district during the early 1990’s as a luxury design house (wholesale + e-commerce) with collections pioneering sustainable production and business practices. Believing early on in what is known today as the triple bottom line profit assessment of PEOPLE-PLANET-PROFITS representing a healthy balance between social equity or fair-trade and environmental concerns.
Over the years as the economy shifted and, because of our past success, we began consulting for fair-trade and NGO's around strategic design and today DIGS has transformed into a consultancy still committed to innovation and the same ideals.
DIGS cannot be confined by convention. Invested in the creative adventure, DIGS is archaeology of the soul. It is a celebration of self-reliance, integrity, sustainability and quality design.
There are many ways to reveal what people do and how they do it, we uncover the why.
DIGS specializes in design strategy and implementation. Our work spans the globe and sectors from tech startups, commercial ventures, established firms to nonprofits and NGOs. For more information go to our site.
What We Do
VISUAL + DIGITAL
We’re on a mission for positive impact thru creative problem-solving. We see life as a sandbox,
it’s here that we are constantly at play, digging for life’s buried treasures.
HOW WE DO IT
With a holistic approach to innovation, we balance human-centered design with business rationale, yielding innovative and sustainable growth for our clients and delightful experiences for your customers.
We use design research, business modelling, rapid prototyping, forecasting and many other established and experimental techniques then document and decipher human motivation to reveal opportunities. Every project starts with research, looking at marco ecosystems then digging down listening to individual journeys through stories and observation to unearth underlying motivations for why people do what they do. We analyze human behaviour to reframe the world, identify insights, redefine markets, uncover opportunities then develop innovative solutions in both the digital and physical worlds.
Our projects impact strategy, design, public policy, community engagement, partnership models and brands. We're as comfortable running projects in New York as we are in Zanzibar and anywhere in between.